As summer ends, winter may seem far off, but for business owners, it’s essential to start planning now. Although winter weather is still months away, preparing for seasonal changes can help your business thrive during the colder months. Winter brings unique challenges and opportunities, such as shifts in customer shopping behaviors and unexpected repairs. By proactively managing and enhancing your online presence, you can better capitalize on these changes and ensure your business not only survives but also thrives during the winter months.
The Importance of Adapting to Winter
During winter, customer shopping habits shift significantly, with many relying more on the internet for purchasing decisions. Customers base their choices on the online information they find, such as business listings, reviews, and imagery. Ensuring your business looks appealing online is crucial, regardless of the season. Building and maintaining comprehensive business listings across top search engines, gathering high-quality imagery, and generating positive reviews are vital steps for attracting and engaging customers. While this process can be time-consuming and overwhelming for business owners, it is essential for capitalizing on the increased reliance on online information during the winter months.
Using OPTIMA™ to Prep for Winter
Our teams are dedicated to efficiently launching your program after the contract is signed. After finalizing the sale, our sales reps will work with you to get your OPTIMA™ program started. You will finalize the contract, process the payment, submit a Data Collection Form, and collect imagery via an e-contract. Next, our Customer Success Liaisons, Account Managers, and Fulfillment Team step in to organize your listings, develop tools to gather positive reviews, and create your free Testimonial Page Website. While the timeline can vary, our aim is to fully launch every customer within 30-60 days of purchase. The initial setup requires more input from you, but afterwards, your account manager will take over and periodically check in.
See Results by Winter
To achieve noticeable results by winter, it’s crucial to start enhancing your online presence immediately. Once the onboarding process is complete, business owners will begin to see the benefits of a stronger online presence. This could include increased calls and leads, which translate to higher sales and great customer engagement.
Success Stories with OPTIMA™
Janzen Concrete LLC of Westby, WI, has seen impressive results after purchasing OPTIMA™. In April 2024, they enhanced their online presence with AMP’s Platinum Web Presence OPTIMA™ program, along with a Google Street View Trusted virtual tour and Business Intro™ video bundle. In just three months, they received 40 calls and 168 clicks for directions from their Google listing. Their business information is now consistent across major search sites, increasing their appeal and trustworthiness. Previously, they did not appear in Google’s 3-pack for “Concrete Contractor in Westby, WI,” and they now rank #2.
Check out their Rich Content Website here: https://janzenconcrete.com/
Customer Testimonials
Taylor Brothers Towing shares how OPTIMA™ has enhanced their online visibility during the winter season.
“We were so excited this winter to see how much our online visibility has increased! With the OPTIMA™ Program, we have moved to the number one spot on Google when searching for Towing Companies in Springfield. Our local news asked to interview our business out of all the towing companies in the area about the crazy weather conditions we have been having! When we asked our recent customers why they choose us, they said they found us on Google and our first place ranking as well as all of our positive reviews won them over!”
By preparing now, you can ensure your business is ready to face the unique challenges and opportunities that winter brings. Start enhancing your online presence today and see the difference it makes for your business.
