In today’s rapidly evolving digital landscape, businesses are increasingly recognizing the value of a strong online presence. While print directories have been and continue to be a reliable method for reaching local communities, the advancement of digital technology has transformed the way consumers seek information. Now, with smartphones and other digital devices at their fingertips, potential customers can access business information instantly. A substantial 93% of consumers use the internet to locate local businesses, with 34% conducting those searches daily. As more consumers turn to the internet to find nearby products and services, embracing digital marketing is crucial.

Stewart Roofing, a premier roofing and siding contractor in Chicago, IL, has been a trusted name in the industry since 1927. They offer a range of services, including roofing, siding, gutter installations, and new roof construction for both residential and commercial projects. With a commitment to exceptional craftsmanship and customer satisfaction, they have established a strong reputation over decades of dedicated service.

Stewart Roofing has been a loyal HomePages® Directories client since 2005, relying on our print services to reach their customer base. However, recognizing the shift towards digital marketing in recent years, Stewart Roofing decided to enhance their online presence. In February of 2024, they made a significant leap toward this enhancement by signing up for our Platinum Web Presence OPTIMA™ program.

Since joining the OPTIMA™ program, Stewart Roofing has experienced remarkable success in attracting potential customers online, resulting in an increase in genuine leads from interested prospects.

Check out a few of the leads they have received in three months with OPTIMA™

• Good morning! I am selling my house in Roseland. My 2-car garage needs shingles repaired or replaced (not sure, but they look worn). I need it completed ASAP. Can you provide an estimate? Please feel free to call or email me anytime. Thank you!
• Hi, I would like the light in my bathroom checked out as there is a leak coming from the ceiling where the light is.
• Looking for a quote on Roof Certification for one of our properties in Dolton, IL. Thank you.
• Hi! You did a wonderful job on replacing my roof in 1995 and repairing it after damage in 2017. I would like to get a quote on A) a tear-off on my one-story ranch home and two-car garage, replacing it with the Owens-Corning Desert Tan you still carry; and B) replacement one-piece gutters and downspouts. My current gutter system had gutter helmets retrofitted on them, and I still want a one-piece system. I am not planning on replacing the soffit or fascia. Thank you!
• Hi, I wanted to know if you do inspections.
• Very interested in obtaining a quote for my roof. Do you provide estimates?
• Requesting a quote for tuckpointing on a house.

Among these, one lead stands out in particular, as it is a direct result of a special promotion listed on Stewart Roofing’s OPTIMA™ website.

• Good evening, I inquired with you guys about a new roof about a year ago for my house in Evergreen Park, IL. I saw on your site that you guys have a special going on right now until May 31st, and we’d like to see if we can schedule another visit to our house now that we have our insurance involved in this process

This lead and the 19 leads they’ve received in three months might have slipped through the cracks had Stewart Roofing not made the decision to enhance their online presence with OPTIMA™.

Stewart Roofing’s transition from exclusively using HomePages® to incorporating the OPTIMA™ program as well has proven to be a significant step towards modernizing their customer outreach and engagement. With OPTIMA™ in their corner, they have not only expanded their reach but also improved their ability to connect with customers in a timely and effective manner. The success they’ve seen with the OPTIMA™ program serves as a testament that independent, family-owned businesses can successfully navigate the shift to digital and continue to thrive in their local communities!