Autumn has officially begun! Though this time of year may look different depending on where you live, it is still the perfect time to enjoy the colorful leaves, fresh apples, fall-inspired food, football games, and the many fall festivities happening in your community. On top of all of the fun that this season brings, it’s also the start of busy season for many local businesses! Halloween and Thanksgiving are quickly approaching, and customers are already making plans for their Holiday gift-giving. Business owners have the perfect opportunity to make sure that they’re standing out from the competition where potential customers are searching the most — online!
Invite Fall Customers In with CloseBy® Text
The first sign of fall is when pumpkin spice lattes hit coffee shops! CloseBy® Text Marketing is a valuable tool that gives local coffee shops a direct line of communication with customers for announcing new flavors, upcoming specials, and deals.
Our client, Coffee Corner in Princeton, MN, recently sent a text out to their 897 subscribers to get them excited for pumpkin spice season, that said:
“Fall called, we answered! Get an EXTRA 10% OFF Fall Drinks tomorrow! Pumpkin Spice, Salted Caramel, Brown Sugar Cinnamon & more! Valid 9/14.”
Every customer that subscribes to a CloseBy® Text list completes a double opt-in to receive messages, so you can feel assured that your most loyal customers are the ones receiving your messages. With CloseBy®, Coffee Corner was able to invite their best customers to the start of fall drink season before everyone else, and they added a nice incentive to bring more people in!
Enhance Your Autumn Imagery with Google Street View Trusted
When autumn comes around, many people race to the nearest apple orchard for their favorite caramel apples, apple cider donuts, or a bag of freshly picked apples. Wea Creek Orchard in Lafayette, IN, purchased a Google Street View Trusted virtual tour back in August, just in time for the fall season when customers will be on the lookout online for orchards to visit! Their virtual tour showcases their shop full of homemade jams, honey, and baked goods, as well as their fresh picked apples, pumpkins, and sunflowers. Check out their tour for yourself!
At the time we’re writing this article, it’s been 17 days since their tour published, and they’ve received over 3,000 views! WOW!
The virtual tour not only makes them more attractive to the customers checking out their listing, but fresh imagery has a positive impact on visibility in search results, allowing more customers to find them online in the first place. In the 15 days preceding their tour publishing and the 15 days after, Wea Creek Orchard saw a 45% increase in views to their Google business listing!
Reach More Seasonal Searchers Online with OPTIMA™
As we get farther into the autumn season, pumpkins start to pop up everywhere! Whether the pumpkins are just for decoration, carving jack-o-lantern faces before Halloween, making a pumpkin pie, or roasting the seeds, it is always a fun adventure going to a pumpkin patch to pick the perfect pumpkin straight from the field.
Pumpkins and More Farm Market in Ferdinand, IN places their most important business information into the hands of customers with their OPTIMA™ Testimonial Page Website. They’re using the News & Announcements Feature to keep their customers in the loop on fun events happening at the market this fall. Pumpkins and More Farm Market has the same announcement posted to their Google business listing, so they can be sure that they’re reaching customers wherever they’re looking.
Since they became an OPTIMA™ customer in October of 2021, Pumpkins and More Farm Market’s OPTIMA™ Testimonial Page has received 4,741 views with 178 phone calls connected through the Testimonial Page! Their Testimonial Page Website includes a written business description that tells customers who they are, and why they’re good people to do business with. It also features their list of products and services, attractive imagery, hours of operation, contact information, and more! The site is full of positive reviews from customers, and they’ve even included their Google Street View Trusted virtual tour right on their website (with over 45,600 views since December 2021!), allowing customers to explore their business before stopping in.
As the leaves transition from green to hues of red, orange, and yellow, business owners have a lot on their plates preparing for the upcoming busy season. At AMP, our solutions are designed to take the hard, important work of digital marketing off of our clients, so that they can focus more on what matters — running their business! We’re looking forward to enjoying all of the fall festivities in our area, and supporting our local businesses that make this time of year so special!
