Winter is just around the corner, and as temperatures start to drop, consumers everywhere will be facing new challenges. For HVAC contractors, it’s the perfect time to prepare for increased demand as more homeowners start to kick on their heating systems with the changing weather. But when people are searching for reliable help during a heating emergency, how can you make sure your business is the first one they call?
Navigating a Winter Heating Emergency
Picture this: it’s a chilly winter morning, and a small family that just moved into town wakes up to a freezing home. Their heating system has completely shut down! They’ll soon learn that a clogged filter has caused total furnace failure, and now they’re stuck with no heat. Without a network of neighbors to rely on, they turn to the next best thing—the internet.
They hop online, type “heating services near me” into the search bar, and are immediately faced with a long list of HVAC contractors. Every result seems to blur together—until one catches their eye. They come across a link to a welcoming video, introducing an HVAC contractor in their area in a warm, relatable way. The narrator shares the company’s story, highlighting not just the services they provide but the heart behind the business. They see clips of technicians hard at work and before-and-after photos from other service jobs. They feel an instant sense of trust! With newfound confidence, they pick up the phone and make the call. Just like that, that business wins the job.
That business could be yours.
Stand Out with AMP Video™ and Win More Calls
With winter on its way, now is the perfect time to connect with new customers as the season ramps up. AMP Video™ helps your business stand out by telling your story in a way that resonates with potential clients. With AMP Video™, you can create a lasting first impression that showcases who you are and what you stand for, building trust before customers even pick up the phone.
This is also a prime opportunity to capture attention for routine maintenance services and drive business during the slower season, so when the winter rush hits, you’ll already be the name they know and trust!
Check out how our HVAC clients are using AMP Video™ to showcase their expertise, attract more business, and become trusted partners in their communities.
Iowa All Season Heating & Cooling — 2,286 views since August 2022
US Air Heating & Air Conditioning — 1,494 views since February 2023
Aliance Heating And Air Conditioning — 252 views since July 2024
Koalafied HVAC — 1,959 views since February 2022
Already have amazing video content to showcase? We’ve got you covered! As part of our OPTIMA™ program, we offer additional Full-Service Video Hosting, Posting, and Marketing services through OPTIMA™ +Video! We’ll host your videos ad-free, embed them into your OPTIMA™ website, and share them across platforms like Google and Facebook, making sure that your content reaches a wider audience and drives more calls when you need them most!
